Branding a new type of ball

Branding and Visual Design for Play Impossible—a new product aimed to get kids off their butts by combing physical play with digital interaction.

An impossible geometry forms a "P" and an "i"

An impossible geometry forms a "P" and an "i"

play impossilbe-Tshirt_red white.jpg

Developing the physical brand into the digital

Credits:
Branding / Visual Direction: Jon Patterson
Animation: Melissa Miyamoto-Mills
UX / Visual Design: Timmy Chau, Valerie Williams, Jon Patterson
Industrial Design: Tony Smith
Engineering: Stan Moiseyenko, Eitan Cher
Photography: Jon Patterson
Completed @ NewDealDesign

All Exploration: Tesla Mobile Experience Coming Soon: Blueprint Brand System Coming Soon: Curate Visual System Redesign: Facebook.Design Play Impossible Brand System Dragonfly Home Envoy Brand System Scrip Digital Currency Play Impossible Packaging Otto Brand System Adaptable Housing Project Reali Brand System Blendid Brand System

Exploration: Tesla Mobile Experience Coming Soon: Blueprint Brand System Coming Soon: Curate Visual System Redesign: Facebook.Design Play Impossible Brand System Dragonfly Home Envoy Brand System Scrip Digital Currency Play Impossible Packaging Otto Brand System Adaptable Housing Project Reali Brand System Blendid Brand System