Creativity of a Chef. Precision of a Robot.
Brand system developed for Blendid, a fully customizable, fully automated smoothie company using robotics to serve their customers
Combining the two, creates something new
Developing an iconic "B" as unique as the recipes
The system extends to express the act of two things blending into something new
Developing the system into a digital experience
Elements of the system are used for customization
And extend into interactions of the experience
Credits:
Branding / Visual Direction: Jon Patterson
Animation: Melissa Miyamoto-Mills, Angelica Cupat
UX / Visual Design: Angelica Cupat, Jon Patterson
Photography: Jon Patterson
Completed @ NewDealDesign