http://www.jpdes.com JPDESIGN Wed, 02 May 2012 19:25:27 +0000 http://www.jpdes.com en http://jpdes.com/Nooka-x-Rock-the-Bells-Microsite http://jpdes.com/following/jpdes.com/Nooka-x-Rock-the-Bells-Microsite Wed, 02 May 2012 19:25:27 +0000 JPDESIGN 1752555 <img src="http://payload.cargocollective.com/1/0/9539/1752555/Nooka_RTB_microsite_computer.jpg" width="670" height="492" width_o="1000" height_o="735" src_o="http://payload.cargocollective.com/1/0/9539/1752555/Nooka_RTB_microsite_computer_o.jpg" data-mid="8620773" border="0" align="left"/> Δ Shown is a microsite developed for a competition for Rock the Bells. Taking existing "Rock the bells" color palette, the colors were introduced in a more "Nooka" fashion. <img src="http://payload.cargocollective.com/1/0/9539/1752555/Nooka_RTB_banner_computer.jpg" width="670" height="492" width_o="1000" height_o="735" src_o="http://payload.cargocollective.com/1/0/9539/1752555/Nooka_RTB_banner_computer_o.jpg" data-mid="8620772" border="0" align="left"/> www.nooka.com © 2011 NOOKA Inc. All Rights Reserved http://jpdes.com/Skincase-Concept http://jpdes.com/following/jpdes.com/Skincase-Concept Tue, 17 Apr 2012 01:54:42 +0000 JPDESIGN 3128920 Conceptual Personal Project Photography/Design: Jon Patterson - When we first get a new phone or electronic device, we often times go out of our way to make sure to protect it from anything—or anyone—who could potentially harm it. This novelty seems to deteriorate over time, however, and we begin mistreating the object as if it had no meaning to us at all. This project aimed at bringing a more "human" quality to the cold, sterile world of electronics. By rethinking our current conceptions of what is "living", we are more attentive to treating our devices differently—almost as if they were alive. The skin case is a conceptual study of a case for your iphone made out of skin. If it gets cold—it gets goosebumps, if it overheats—it sweats, if you drop it—it bleeds. It even regularly grows hair in which you need to shave, unless you are into that "hairy phone" look. The skin case aims to bring a more "human" touch to our technological world. <img src="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_smooth.jpg" width="670" height="447" width_o="1000" height_o="668" src_o="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_smooth_o.jpg" data-mid="16865718" border="0" align="left"/> <img src="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_SIDE_NEW.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_SIDE_NEW_o.jpg" data-mid="16484750" border="0" align="left"/> <img src="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_peel_GIF_jpdes_o.gif" width="670" height="auto"> <img src="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_bumps.jpg" width="670" height="447" width_o="1000" height_o="668" src_o="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_bumps_o.jpg" data-mid="16865724" border="0" align="left"/> <img src="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_cut.jpg" width="670" height="447" width_o="1000" height_o="668" src_o="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_cut_o.jpg" data-mid="16865722" border="0" align="left"/> <img src="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_HAIR.jpg" width="670" height="447" width_o="1000" height_o="668" src_o="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_HAIR_o.jpg" data-mid="16865726" border="0" align="left"/> <img src="http://payload41.cargocollective.com/1/0/9539/3128920/JPDES_SKINCASE_SHAVE_GIF_jpes_o.gif" width="670" height="auto"> http://jpdes.com/Contact-Jon-Patterson http://jpdes.com/following/jpdes.com/Contact-Jon-Patterson Tue, 17 Apr 2012 01:15:49 +0000 JPDESIGN 97696 <img src="http://payload.cargocollective.com/1/0/9539/97696/jpdes_business_card.jpg" width="670" height="328" width_o="1000" height_o="490" src_o="http://payload.cargocollective.com/1/0/9539/97696/jpdes_business_card_o.jpg" data-mid="8814620" border="0" align="left"/> Jon Patterson Senior Designer at NOOKA Linked In Duties include: Branding Art Direction Design Packaging Graphic Design Video/Film Photography Project Management *Available for freelance P: 215.262.5847. E: jon@jpdes.com Awards/Mentionables: 2011 Nooka Bottles part of the Stewart Program for Modern Design. Recognized "New Talent" in Creative Quarterly No. 23 Nooka re-branding featured on September Industry Nooka re-branding featured on Design Boom 2010 Choi’s Gallery Quarterly Showcase Design and Design International Award Publication in the Design and Design Book 3 Publication in My Own Business Card Publication in Pack my Life Design and Design International Award 2009 ADAA Semi-finalist Academy of Art University, Spring Show Published In: Creative Quarterly No. 23 Pack Your Life My Own Business Card Vol. 2 Design and Design Book 3 Choi's Gallery Viral On: The Dieline Lovely Package PSFK Skills: Adobe Creative Suite Final Cut Pro Interest: Print, Packaging, Branding, Web, Industrial Design, Lighting Design, Photography http://jpdes.com/Nooka-Strip-Packaging-Hangar http://jpdes.com/following/jpdes.com/Nooka-Strip-Packaging-Hangar Wed, 25 Jan 2012 03:04:04 +0000 JPDESIGN 1811973 Creative Direction: Matthew Waldman Product Designer: Alexander Yoo Photography/Graphic Design: Jon Patterson Video: Patrick Phillips Art Direction/Editing: Jon Patterson <img src="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_STRIP_catalogue_db.jpg" width="670" height="243" width_o="818" height_o="297" src_o="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_STRIP_catalogue_db_o.jpg" data-mid="13473352" border="0" align="left"/> NOOKA Strip™The NOOKA Strip™ is NOOKA's design patented belt. Available in a variety of colors, it features an unique ratchet-like closure mechanism and is made with the highly durable Elastollan® polyurethane. The ratchet closure system adjusts in 1.5mm increments providing wearers with a precise fit/secure unlike any other belt on the market. The Strip allows NOOKA to show that the consumer expectation of innovation should not be limited to electronics and mobile communications as there are many small revolutions to be applied to everyday objects. <img src="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Abstract_02_db.jpg" width="670" height="444" width_o="818" height_o="543" src_o="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Abstract_02_db_o.jpg" data-mid="13473349" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Abstract_01_db.jpg" width="670" height="447" width_o="818" height_o="546" src_o="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Abstract_01_db_o.jpg" data-mid="13473345" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Abstract_03_db.jpg" width="670" height="447" width_o="818" height_o="546" src_o="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Abstract_03_db_o.jpg" data-mid="13473351" border="0" align="left"/> Δ The gem cuts of the belt’s form is part of NOOKA's visual vocabulary that express “The future should not look like the past”– offering a futurist set of options for the fashion consumer. <img src="http://payload.cargocollective.com/1/0/9539/1811973/NOOKA_STRIP_PACKAGING_db.jpg" width="670" height="447" width_o="818" height_o="546" src_o="http://payload.cargocollective.com/1/0/9539/1811973/NOOKA_STRIP_PACKAGING_db_o.jpg" data-mid="13473358" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Hanger_02_1000px.jpg" width="670" height="446" width_o="1000" height_o="666" src_o="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Hanger_02_1000px_o.jpg" data-mid="8940284" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Hanger_03_1000px.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1811973/Nooka_Strip_Hanger_03_1000px_o.jpg" data-mid="8940285" border="0" align="left"/> Δ Using a sleeker mylar bag eliminated existing bulky packaging and created eco-friendly, minimal labor packaging. These mylar bags come with a strip hangar. This unique hanger allows retailers to display the Strip™as a decorative accent—on pipes or racks—as well as the consumer to reuse the packaging to hang their Strip™ in their closet when not in use. Δ To further translate the unique qualities of the Strip™, a video was introduced as a new form of media. www.nooka.com © 2011 NOOKA Inc. All Rights Reserved http://jpdes.com/Nooka-Product-Videos http://jpdes.com/following/jpdes.com/Nooka-Product-Videos Mon, 16 Jan 2012 21:25:33 +0000 JPDESIGN 2617371 Photography/Film: Patrick Phillips Direction/Editing: Jon Patterson Shown is a series of videos launched in 2012 to raise awareness of each nooka product. Below is a small selection from all the videos. Δ Nooka Strip™ Video Δ Nooka Zizm Video Δ Nooka Zem Video www.nooka.com © 2011 NOOKA Inc. All Rights Reserved http://jpdes.com/Nooka-Paper-Pack http://jpdes.com/following/jpdes.com/Nooka-Paper-Pack Fri, 12 Aug 2011 19:50:51 +0000 JPDESIGN 1855260 Packaging Design: Michael Ubbesen Graphic Design/Photography: Jon Patterson <img src="http://payload.cargocollective.com/1/0/9539/1855260/Nooka_Paperpack_01_1000px.jpg" width="670" height="373" width_o="1000" height_o="558" src_o="http://payload.cargocollective.com/1/0/9539/1855260/Nooka_Paperpack_01_1000px_o.jpg" data-mid="9171595" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1855260/Nooka_Paperpack_03_1000px.jpg" width="670" height="481" width_o="1000" height_o="718" src_o="http://payload.cargocollective.com/1/0/9539/1855260/Nooka_Paperpack_03_1000px_o.jpg" data-mid="9171599" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1855260/Nooka_Paperpack_04_1000px.jpg" width="670" height="367" width_o="1000" height_o="548" src_o="http://payload.cargocollective.com/1/0/9539/1855260/Nooka_Paperpack_04_1000px_o.jpg" data-mid="9171603" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1855260/Nooka_Paperpack_06_1000px.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1855260/Nooka_Paperpack_06_1000px_o.jpg" data-mid="9171607" border="0" align="left"/> Δ Nooka Paper Pack Nooka is continuing its tradition of green packaging with the introduction of the Nooka Glue-less custom box. This paper packaging is truly eco-friendly, requiring minimal material, minimal labor and is biodegradable. The new packaging will be shipping with the Zub 40 line as part of our fall 2011 collection. www.nooka.com © 2011 NOOKA Inc. All Rights Reserved http://jpdes.com/Nooka-Nootrals-Launch-Video http://jpdes.com/following/jpdes.com/Nooka-Nootrals-Launch-Video Thu, 11 Aug 2011 04:35:51 +0000 JPDESIGN 1844797 Film: Patrick Phillips Art Direction/Photography: Jon Patterson Music: Thomas White Δ Nooka Nootrals Launch Video Shown is a video for the Nooka 2011 fall collection. The concept of the video was to show the color of the watch as it interacts with the human form. <img src="http://payload.cargocollective.com/1/0/9539/1844797/Nooka_Nootrals_mb_1000px.jpg" width="670" height="335" width_o="1000" height_o="501" src_o="http://payload.cargocollective.com/1/0/9539/1844797/Nooka_Nootrals_mb_1000px_o.jpg" data-mid="9117250" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1844797/Nooka_Nootrals_wt_1000px.jpg" width="670" height="335" width_o="1000" height_o="501" src_o="http://payload.cargocollective.com/1/0/9539/1844797/Nooka_Nootrals_wt_1000px_o.jpg" data-mid="9117251" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1844797/Nooka_Nootrals_gg_1000px.jpg" width="670" height="335" width_o="1000" height_o="501" src_o="http://payload.cargocollective.com/1/0/9539/1844797/Nooka_Nootrals_gg_1000px_o.jpg" data-mid="9117247" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1844797/Nooka_Nootrals_bk_1000px.jpg" width="670" height="335" width_o="1000" height_o="501" src_o="http://payload.cargocollective.com/1/0/9539/1844797/Nooka_Nootrals_bk_1000px_o.jpg" data-mid="9117245" border="0" align="left"/> Δ Nooka Nootrals Product Portrait Shown are the images shot for the Nooka 2011 fall collection titled, "Nootrals." www.nooka.com © 2011 NOOKA Inc. All Rights Reserved http://jpdes.com/Nooka-Candle http://jpdes.com/following/jpdes.com/Nooka-Candle Mon, 01 Aug 2011 22:50:30 +0000 JPDESIGN 1807463 Nooka deconstructed its Nooka Scent into three notes which were produced by world famous candle atelier Joya, handmade in Brooklyn New York. <img src="http://payload.cargocollective.com/1/0/9539/1807463/Candle_burn.jpg" width="670" height="392" width_o="1000" height_o="586" src_o="http://payload.cargocollective.com/1/0/9539/1807463/Candle_burn_o.jpg" data-mid="8918497" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1807463/candle_burn_middlle.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1807463/candle_burn_middlle_o.jpg" data-mid="8918158" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candle_yuzu_side.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candle_yuzu_side_o.jpg" data-mid="8918094" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candle_pinkpepper_side.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candle_pinkpepper_side_o.jpg" data-mid="8918093" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candle_cedar_side.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candle_cedar_side_o.jpg" data-mid="8918092" border="0" align="left"/> Δ Nooka Candles— Shown is the packaging system designed for Nooka's three candles. The concept was to create a sterile package that introduce a hint of color representative of each scent. Derived from three notes, we were able to create a package system that works both separate and together. <img src="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candles_stack.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candles_stack_o.jpg" data-mid="8918194" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candles_top_square.jpg" width="670" height="450" width_o="1000" height_o="673" src_o="http://payload.cargocollective.com/1/0/9539/1807463/Nooka_candles_top_square_o.jpg" data-mid="8918196" border="0" align="left"/> Δ When assembled ontop of each other, the colors create a gradation that represents the scents coming together to form one unique scent. www.nooka.com © 2011 NOOKA Inc. All Rights Reserved http://jpdes.com/Universal-Instruction-Manuals http://jpdes.com/following/jpdes.com/Universal-Instruction-Manuals Fri, 29 Jul 2011 17:26:42 +0000 JPDESIGN 1719845 Being a global brand, Nooka is constantly confronted with translating materials for specific languages. One of Nooka's core values is universal communication. With that value in mind, I went out to create a universal system to be applied to our instruction manuals—one that eliminates most uses of text as well as works for a wide range of products. Using symbols and illustrations, a key was developed to give users a reference when learning how to use their watch. Based on ISO dimensions, the manuals were developed to be printed as a small manual as well as a large A0 poster. These posters would be used for retail and trade shows to get customers more familiar with Nooka. Printed in Pantone 812C, these one color manuals are a cheaper solution to a four color process. <img src="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zoo.jpg" width="670" height="536" width_o="1000" height_o="800" src_o="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zoo_o.jpg" data-mid="8916201" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zoo_close_02.jpg" width="670" height="536" width_o="1000" height_o="800" src_o="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zoo_close_02_o.jpg" data-mid="8916209" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zoo_close.jpg" width="670" height="536" width_o="1000" height_o="800" src_o="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zoo_close_o.jpg" data-mid="8916203" border="0" align="left"/> Δ Zub 40 Zoo Manual— Shown is the manual for the Nooka Zub 40 Zoo. <img src="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zizm.jpg" width="670" height="536" width_o="1000" height_o="800" src_o="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zizm_o.jpg" data-mid="8916192" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zizm_close.jpg" width="670" height="536" width_o="1000" height_o="800" src_o="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zizm_close_o.jpg" data-mid="8916196" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zizm_close_02.jpg" width="670" height="536" width_o="1000" height_o="800" src_o="http://payload.cargocollective.com/1/0/9539/1719845/Nooka_instruction_manual_zizm_close_02_o.jpg" data-mid="8916200" border="0" align="left"/> Δ Zizm Zenh Manual— Shown is the manual for the Nooka Zizm Zenh. www.nooka.com © 2011 NOOKA Inc. All Rights Reserved http://jpdes.com/2011-Nooka-Re-Branding http://jpdes.com/following/jpdes.com/2011-Nooka-Re-Branding Thu, 28 Jul 2011 20:18:27 +0000 JPDESIGN 1752254 NOOKA—Creates physical manifestations of ideas— Promotes universal communication via the form and visual language of fashion and design—Brings a techno-progressivist set of expectations to the world of ordinary objects. We put our internal resources on the case to refine the corporate identity system to better express the above ideals of universal language via visual communications – transcending geo-political borders. <img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_2011_logo_with_mindstyle.png" width="670" height="433" width_o="1000" height_o="647" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_2011_logo_with_mindstyle_o.png" data-mid="8852189" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Logo_specs_02.jpg" width="670" height="536" width_o="1000" height_o="800" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Logo_specs_02_o.jpg" data-mid="8788125" border="0" align="left"/> Δ Logo— Since its launch in 2004, the Nooka logo has been increasing in boldness for reasons of legibility. Unlike most corporate logos in which the artwork needs to be legible at 25mm, the Nooka logo needs to be legible at about half that, sometimes less. The solution was two-fold. One—to increase boldness for maximum legibility both small and large sizes, and two—to simplify the letterforms to better express our ethos. Along with these changes, subtle details were also introduced to make the Nooka logotype more visually pleasing. Aside from the increase in weight, the infinity sign remains a constant in our visual identity – representing the infinite possibilities the future has to offer. We introduced rounded corners on both the “N” and “A” to compliment this shape. The top of the “N” has a 90 degree corner that juxtaposes the round corners and calls point of entry to begin reading the logo. The simplification of the “A” by removing the cross-bar is meant to evoke a future beyond the planet earth. <img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_guidelines_specs.jpg" width="670" height="536" width_o="1000" height_o="800" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_guidelines_specs_o.jpg" data-mid="8788081" border="0" align="left"/> Δ Brand Guidelines Poster— In place of cumbersome guidelines, we developed a poster which can be distributed digitally as an interactive pdf and can be printed at large ISO sizes. Each image on the pdf is a direct download for all basic brand assets—such as logo, typeface, stationary—to use on their own. <img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_2011.jpg" width="670" height="420" width_o="1000" height_o="628" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_2011_o.jpg" data-mid="12448450" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_Mylar_Set_11.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_Mylar_Set_11_o.jpg" data-mid="12449222" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_stands_00_22.jpg" width="670" height="392" width_o="1000" height_o="586" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_stands_00_22_o.jpg" data-mid="12448506" border="0" align="left"/> *corrugated cardboard watch stand design by Michael Ubbesen Δ Retail/Packaging— Nooka is a global brand. Our products—through wide distribution—must maintain a consistent brand image. We eliminated our existing bulky packaging and introduced a sleek, mylar bag. These mylar bags come in three sizes—which allow universal use for a multitude of products. In addition to eliminating bulk, we stopped using acrylic stands for our watches. Instead we introduced corrugated cardboard pieces which ship flat—and fold when needed to display our watches. <img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_Business_Card_03.jpg" width="670" height="395" width_o="1000" height_o="590" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_Business_Card_03_o.jpg" data-mid="10919152" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_Business_Card_close_01.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_Business_Card_close_01_o.jpg" data-mid="10911490" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_stationary_02.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Branding_stationary_02_o.jpg" data-mid="10919285" border="0" align="left"/> Δ Stationary— Nooka is a global brand, with a growing number of distributors, business relationships and retailers worldwide. Much thought went into how we can create a system that can function in multiple regions yet maintain Nooka identity. The solution was to stamp paper blanks which could later be customized upon requests. By pre-stamping blanks at a high number, we save time and money by having ready-made materials. The Nooka system is created of paper stock with our logo stamped in silver foil. The branded stock allows us to create any changes that occur with moving, adding people, different office locations, etc. Communications can then be printed, either digitally or by offset, by following our templates to ensure brand consistency. Like the letterhead, Stamped blanks allow for later customization for our distributors worldwide. This truly universal system allows full customization while maintaining a global identity. <img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_internal_01.jpg" width="670" height="469" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_internal_01_o.jpg" data-mid="8835465" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_internal_02.jpg" width="670" height="469" width_o="1000" height_o="700" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_internal_02_o.jpg" data-mid="8835469" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_costruction_poster.jpg" width="670" height="536" width_o="1000" height_o="800" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_costruction_poster_o.jpg" data-mid="8851972" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Internal_Branding_Salesbook.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Internal_Branding_Salesbook_o.jpg" data-mid="10919193" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Internal_Branding_Salesbook_02.jpg" width="670" height="448" width_o="1000" height_o="669" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_Internal_Branding_Salesbook_02_o.jpg" data-mid="10919195" border="0" align="left"/> Δ Internal Documents— Being that Nooka describes it’s working area as a LAB, an internal system was needed to keep consistency as well as create an aesthetic that represents this cconcept. In keeping with efficiency, a grid system was developed which allows easy customization to a wide-array of medias that are requested. These documents are for internal use and distributors, yet allow for a consistent brand aesthetic throughout. <img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_2011_wall_logo.jpg" width="670" height="374" width_o="1000" height_o="559" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_2011_wall_logo_o.jpg" data-mid="12448451" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/NOOKA_Logo_on_product.jpg" width="670" height="440" width_o="1000" height_o="657" src_o="http://payload.cargocollective.com/1/0/9539/1752254/NOOKA_Logo_on_product_o.jpg" data-mid="12448453" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_zizm_logo.jpg" width="670" height="363" width_o="1000" height_o="543" src_o="http://payload.cargocollective.com/1/0/9539/1752254/Nooka_zizm_logo_o.jpg" data-mid="12448455" border="0" align="left"/> Δ Application— The Nooka logo will be applied to all new products with sizes ranging from the micro to macro. www.nooka.com © 2011 NOOKA Inc. All Rights Reserved